Now that you know Shiny Happy People a little better, we wanted to give you our vision for our future. Where will you find us? What will we be selling? What do we look like as a company?
To kick off our second mini-series (dealing with big box stores vs. independent bookstores) we at Shiny Happy People Publishing wanted to share our own personal vision of where we see our merchandise being available when our products make their way into stores.
By Sara E Thompto
When dreaming up Shiny Happy People Publishing, I always imagined our products lining the shelves of a small boutique. I can visualize the boutiques I used to wander through while living in Chicago. I can see our products mingling in among the others, and I know that is where our products belong.
It’s the type of store that pulls you in through pretty stationery, gifts, and quirky book titles displayed in the window. In my mind our bright, cheerful, fun products would fit right in there. These small boutiques and independent bookstores could always brighten my day. Our products, by being there, could help brighten someone else’s day.
Of course, I wish for the most success for our products and future authors. So, I occasionally dream of selling our titles to warehouses that supply to national big box stores. The thought makes me excited and I would be thrilled to reach more people and have our company be in more places.
Yet, when I design, I design with small business in mind. When I hold one of our postcards in my hands I visualize someone picking it up while browsing a small boutique, packed with other treasures. And that’s what makes me most happy and most inspired by the products we produce. That’s who we’ll be pushing our products towards. That’s where you’ll find Shiny Happy People Publishing.
By Kristin Bivens
When I think about Shiny Happy People, and where our market is, I think of the companies just like ourselves. Tiptoe and I plan to design stationery, postcards (which, by the way, we’ve been producing non stop) and various other fun “gifts.” But where will we sell them? That’s the big question.
I picture our designs and our style to reach a very niche market. So, when we go peddling our products, and we will go peddling, I believe we need to focus on small business shops. We need cutesy, funky, modern gift shops. We need book stores who pride themselves on the artists and hipsters that buy their books. We need business owners who are just as passionate about their product as we are ours.
Nowadays, big business is all over. My town has small businesses that are barely open because they cannot be the owner’s sole income. But small businesses, though sometimes few in a town my size, are my favorite. This is where I want to focus my attention. This is what I want Tiptoe and I to be.
Would we sell to big box stores if they wanted a product line of ours? Well, yes. Why not? But we will never sell our business. Because this is what we love to do. We will stay close to our roots. We aren’t in it for the money (though paying the bills is nice). We are in it for the passion.
In a sense, we are a limited edition.
***Both images shown are original designs by Shiny Happy People Publishing, © 2014.